Mocel Mezcal Co-Founders: Rosalinda & Elizabeth Mendoza

Rosalinda Mendoza, is CEO and Co-Founder of Mocel Mezcal, an e-commerce company that delivers ultra-premium artisanal mezcales to your home to create a shared tasting experience. Rosalinda was born and raised in rural Washington to farmworker immigrants from Michoacán, Mexico. Between growing up in the farmlands of Washington State and visiting her grandparents in rural Michoacán, she understood and appreciated the hard work of cultivating and making real food and beverages. Rosalinda and her sister co-founded Mocel Mezcal, which crafts mezcales from Michoacán using 400-year-old artisanal methods with two ingredients – agave and water.

Prior to venturing into entrepreneurship, Rosalinda held roles in management and marketing for various organizations including IBM, Starbucks and the Washington State Farmworker Housing Trust, a non-profit working to improve housing conditions for families in rural Washington.Rosalinda also continues to play an active role as mentor in FOSTERing MBA Access, a program she co-founded as an MBA student to recruit students of color and women into UW’s highly ranked MBA program. Rosalinda has an MBA from the University of Washington and a B.A. in Economics from Whitman College. Rosalinda and her boot-wearing, bull-riding husband enjoy spending time in the Yakima Valley, hanging out at rodeos with family and expanding their mezcal collection.

Elizabeth Mendoza, is a technology and privacy attorney who advises companies on product launch issues relating to privacy, data security, technology licensing, Internet of Things (IoT), and e-commerce. Elizabeth is also the co-founder of Mocel Mezcal, alongside her sister, which crafts mezcales from Michoacán using 400-year-old artisanal methods.

Elizabeth was the 2017 AI/Machine Learning Fellow at Perkins Coie. During her fellowship, Elizabeth researched the emerging legal issues arising from the proliferation of AI and Machine Learning products, including issues related to privacy, automated decision making, algorithmic discrimination, algorithmic collusion and machine learning product liability.

A graduate of Columbia Law School, Elizabeth received her undergraduate degree from Dartmouth College. After law school, she clerked for the Hon. Richard C. Tallman on the U.S. Court of Appeals for the Ninth Circuit. Elizabeth was a 2016 Fellow of the Hispanic National Bar Association/Microsoft IP Law Institute, where she mentored Latino law students interested in intellectual property law.

Mocel Mezcal's Instagram