Dr. Rosanna Garcia is a professor of Marketing and Walter Koch Endowed Chair of Entrepreneurship at the University of Denver in Colorado. Her research is in entrepreneurship and benefit corporations. Her current research is focused on diversity in entrepreneurship and the legitimacy of benefit corporations. Dr. Garcia sits on the board of several startups due to her expertise in entrepreneurial marketing and is a sought-after consultant for her work in market simulation. Prior to joining academia, Garcia spent 12 years working in the telecommunications industry in business development, including starting and selling a small business. As a small business owner, she was elected as a Small Business Association White House Business Council representative for Massachusetts. Dr. Garcia is also CEO and co-founder of Vijilent, a company that uses artificial intelligence to mine social media for the legal and insurance industries. She is author of the textbook, Creating and Marketing New Products & Services. Dr. Rosanna Garcia is professor of Marketing and Walter Koch Endowed Chair of Entrepreneurship at the University of Denver in Colorado. Her research is in entrepreneurship and benefit corporations. Her current research is focused on diversity in entrepreneurship and the legitimacy of benefit corporations. Dr. Garcia sits on the board of several startups due to her expertise in entrepreneurial marketing and is a sought-after consultant for her work in market simulation. Prior to joining academia, Garcia spent 12 years working in the telecommunications industry in business development, including starting and selling a small business. As a small business owner, she was elected as a Small Business Association White House Business Council representative for Massachusetts. Dr. Garcia is also CEO and co-founder of Vijilent, a company that uses artificial intelligence to mine social media for the legal and insurance industries. She is author of the textbook, Creating and Marketing New Products & Services.