Info/Registration: prospanicadesignthinking.splashthat.com

Design-led companies create a competitive advantage by going beyond simply fixing known customer pain points. To truly innovate and create breakthrough product ideas, companies need to take a user-centered approach and embed customer feedback throughout product development.

This interactive workshop is a crash-course, quick immersion in developing a user-centered mindset--from fundamental concepts behind design thinking to practical tools and techniques. Some topics we’ll cover include:

• Embedding Design Thinking as a mindset and practice to drive innovation
• The role of empathy and taking a human-centric approach to uncovering unmet needs of users
• Approaches to co-creation with your team and rapid prototyping

At the conclusion of this workshop you’ll feel confident in your ability to start practicing user-centered principles at your own organization.

Guest Speakers & Presenters:
• Jenn Anderson – Director of User Experience Research
• Sheri Gunderson – Principal User Experience Designer
• Gurleen Saini – User Experience Designer
• Joshua Solomon – User Experience Strategist
• Justin English – Principal User Experience Designer

Homework assignment: Please come prepared to talk about something that you believe is a truly great design—could be a product, a web site, an app or an experience. Why is it a great design? How does it make you feel and how does add value to your life?

Schedule/Agenda
• 5:30 – Arrival, networking & refreshments
• 6:00 pm – Welcome and intro by Jenny Coup (Sr Director with Akamai)
• 6:15 pm – Presentation and workshop with Jenn and Akamai team.
• 7:45 pm – Q&A
• 8:00 pm – Continue networking

We hope you can join us! Please reach out to siliconvalley.marketing@prospanica.org for more information.