Everyone has a personal brand, but most people are not aware of this and do not manage it strategically, consistently, and effectively. Developing your personal brand is essential for the advancement, development and growth of your career, that of others, and the organizations you serve. Research shows that branded individuals generate increased worth or value for themselves, maximize their employability and increase their lifetime earnings. Personal branding is about defining yourself as a professional and representing the value you are able to consistently deliver by communicating your skill sets, capabilities, and industry know-how.

Join Prospanica Silicon Valley and the SJSU Latino Alumni Network on Thursday, October 26 at the Boccardo Business Center in San Jose State University for an insightful presentation and roundtable discussion that will help you optimize the full potential of your brand, enabling you to:

• Define what Personal Branding means
• Identify techniques to build your personal brand
• Apply personal branding techniques

Your brand is a gateway to your true work. You know you are here to do something – to create something or help others in some way. The question is, how can you set up your life and work so that you can do it? The answer lies in your brand. When you create a compelling brand, you attract people who want the promise of your brand, which you deliver. – Dave Buck

Prospanica Silicon Valley and SJSU LAN