Fernando is the head of content marketing at ePac Flexibles, the first company to produce beautiful flexible packaging for CPG startups using digital printing technology. After 15 years in B2B software sales, Fernando transitioned into marketing and has helped companies in the U.S. and Latin America, through consulting engagements, published content and as a marketing executive, to implement a content-oriented approach that has helped add value to their company above and beyond what they "do" to make money. He's the father of four wonderful children, aged 16 to 30, and spends half of his time in Mexico and the other half in Austin, Texas.